​What impact will increasing urbanisation have and how do you 
envision sportswear design in this future.

​Design objective:
​How will the megatrend of global urbanisation influence human behaviour, societies, innovations and urban spaces for sport? Which codes are already apparent and how will it manifest in the future? Can you envision new Sports disciplines? Which sport disciplines will become more important for the female athlete / which ones for the male athlete?

​In which urban environments does sports take place? Are there any other disciplines like architecture, art, industrial design, music or gaming that will influence sports design even more in the future? What does this mean for the future lifestyle? Which products can you imagine in view of Performance Sport and Sport Style? How can you develop scenarios that are relevant for the consumer in view of conceptual thinking, the product realisation as well as the communication?​

• Prof. Horst Fetzer (Projektleitung)
• Prof. Johanna Michel (Projektleitung)
• Prof. Jan Vietze (Projektleitung)

• PUMA AG

https://id.htw-berlin.de/projekte/hauptstudium/puma-new-urban-sportswear/