Why Coupon Promotions Should be Integrated into CRM Concepts: Findings of a Retail Study in Austria, Germany and Switzerland
Konferenzbeitrag › Konferenzpaper
› 2005
Zitation
Konferenzbeitrag Full Paper
Köhler, S.; Reinecke S.; Rumler, A.: Why Coupon Promotions Should be Integrated into CRM Concepts: Findings of a Retail Study in Austria, Germany and Switzerland. . Hg. von Academy of Marketing Science. Münster: 2005,