Exhibition booth personnel as the key to successful trade fairs
Sammelbandbeitrag › Aufsatz
› 2005
Zitation
Sammelbandbeitrag
Heger, Günther: Exhibition booth personnel as the key to successful trade fairs. In: Trade Show Management - Planning, Implementing and Controlling of Trade Shows. Hg. von Kirchgeorg, M.; Dornscheidt, Werner M.; Giese, W.; Stoeck, N.. Wiesbaden: Gabler 2005 S. 861-872.