Augmented reality-delivered product information at the point of sale: when information controllability backfires

Artikel › Journalartikel › 2022

Zitation

Hoffmann, Stefan; Joerß, Tom; Mai, Robert; Akbar, Payam: Augmented reality-delivered product information at the point of sale: when information controllability backfires. In: Journal of the Academy of Marketing Science 50, 4. (2022), S. 743-776.

DOI / URN

10.1007/s11747-022-00855-w

Sprache

Englisch

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BibTeX / RIS