The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
Artikel › Journalartikel
› 2024
Zitation
Artikel
Paientko, Tetiana; Zeqiri, Jusuf; Koku, Paul Sergius; Dobre, Costinel; Milovan, Anca; Hasani, Vjollca Visoka: The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies. In: Marketing Intelligence & Planning 1. (2024), S. 1-20.