A Study of Consumer Responses to Transgressions in a Producer-Retailer Brand Partnership.
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› 2012
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Konferenzbeitrag Full Paper
Herm, Steffen; von der Heidt, Tania: A Study of Consumer Responses to Transgressions in a Producer-Retailer Brand Partnership.. In: Sharing the cup of knowledge: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012. Hg. von Lee, Richard (ed.). Adelaide, Neuseeland: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University 2012( 15), S. Onlinepublikation.