Effects of Delayed Product Launches on Brand Trust in a Global Environment
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› 2010
Zitation
Konferenzbeitrag Full Paper
Herm, Steffen; Möller, Jana: Effects of Delayed Product Launches on Brand Trust in a Global Environment. . Hg. von Global Marketing Conference (GMC). Tokio: 2010, S. 1474 (Abstract, Full: 25 Seiten).