Shaping Retail Brand Personality Perceptions by Bodily Experiences

Artikel › Journalartikel › 2013

Zitation

Möller, Jana; Herm, Steffen: Shaping Retail Brand Personality Perceptions by Bodily Experiences. In: Journal of Retailing Band 89, 4. (2013), S. 438–446.

ISSN

0022-4359

Link

http://www.sciencedirect.com/science/article/pii/S0022435913000420

Zitieren

BibTeX / RIS