Brand Identification by Product Design - The Impact of Evaluation Mode and Familiarity

Artikel › Journalartikel › 2014

Zitation

Herm, Steffen; Möller, Jana: Brand Identification by Product Design - The Impact of Evaluation Mode and Familiarity. In: Psychology & Marketing 31, 12. (2014), S. 1084–1095.

ISSN

1520-6793

Link

http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793

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