Selecting an interviewer: Considerations for Avatar use in online market research

Konferenzbeitrag › Konferenzpaper › 2014

Zitation

Lütters, Holger; Maree, Tania; Wiese, Melanie: Selecting an interviewer: Considerations for Avatar use in online market research. In: Proceedings of the 26th annual SAIMS Conference. Hg. von Goldman; de Meyer; Kruger. Johannesburg, Südafrika: The Southern African Institute for Management Scientists (SAIMS) 2014, S. 264-272.

ISBN

978-0-86970-784-5

DOI / URN

10.13140/2.1.1761.9201

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BibTeX / RIS