Vorträge / Veranstaltungen von Steffen Herm
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6712Impulskaufverhalten im Online-Handel
Wissenschaftssymposium "Digitalisierung: Menschen zählen"
HTW Berlin, 10.11.2016
Veranstaltungsbeitrag › Vortrag › 2016 -
4372Brand Identification by Product Design in Different Evaluation Modes
EMAC 2013 European Marketing Academy
Istanbul, Türkei, 04.06.2013 - 07.06.2013
Veranstaltungsbeitrag › Vortrag › 2013 -
4071Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation Mode
American Marketing Association Summer Marketing Educators Conference 2012
Chicago, USA, 17.08.2012 - 19.08.2012
Veranstaltungsbeitrag › Vortrag › 2012 -
4069Market Value as a Product of Collective Wisdom: Cross-checking with Internal Performance Criteria and External Judgments
4th Creativity and Innovation Management Community Meeting
Berlin, 28.06.2012 - 29.06.2012
Veranstaltungsbeitrag › Vortrag › 2012 -
4070An Alternative Measure to Explore Brand Recognition by Product Design
ITÜ-TUB Joint Conference
Berlin, 11.01.2012 - 14.01.2012
Veranstaltungsbeitrag › Vortrag › 2012 -
4091Brand recognition by product design
Berlin Marketing Colloquium at ESMT Berlin
Berlin, 11.11.2011
Veranstaltungsbeitrag › Vortrag › 2011